Swedes are beautifully bizarre….
Strange, nearly unintelligible yet captivatingly shot, constructed, and directed videos hold a special place in my heart. Remember “Losing My Religion“? I was just floored by that video in 1991 when I was all of 16 years old, and I still have no idea how it relates to the song. No matter. It stands on its own.
Currently, Lady Gaga seems to be the reigning queen of incomprehensible yet dynamic music videos. That said, with the exception of “Bad Romance“, I always feel that Gaga’s videos are a bit contrived and inorganic. Enter iamamiwhoami. An electronica project led by singer/songwriter Jonna Lee, iamamiwhoami‘s videos are insane…and stunning. Conceptually, each video seems to contain repetitive symbols, motifs, and allusions that are yet to be explained: white/black contrasts, people in underwear, animals, numeric codes, sexual acts. All of it makes for some engaging visual stimulation. Yesterday, the group released their latest video via their Youtube channel: a track entitled ; john. A single viewing and subsequent listening to the track has me hooked.
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